Miller Lite Trumps Bud Light in a Taste Test in St. Louis, of All Places
In June, Miller Lite challenged 500,000 Bud Light drinkers to a taste test. The “Know Your Beer” campaign invited drinkers to blindly try the two light beers side by side to see which they liked better.
The results are now available. In the hometown of Bud Light, St. Louis, Missouri, 76 percent of the people chose Miller Lite.
“We have seen fantastic results from the Know Your Beer program all summer,” Miller vice president Greg Butler said in a statement. He added that St. Louis was the ultimate testing ground “because St. Louis is where loyalty to Bud Light is deeply ingrained.”
Apparently, that loyalty doesn’t preclude the viability of other beers in the market (though the success of the Schlafly Brewing Company, a St. Louis-based craft brewery, has already proven it). The number of people in St. Louis who preferred Miller Lite was 4 percent higher than the number who chose Miller Lite in the nationwide campaign.
To get the caveats out of the way, this was introduced by Miller Lite, and there would be no press push from the company if Miller Lite lost the taste test. VinePair also preferred Miller Lite in a blind taste test in June.
Miller Lite is still the third best-selling light beer in America after Bud Light and Coors Light and has some catching up to do. On the other hand, people seem to be over Budweiser and its products, so Miller may have a chance. Unless, of course, it goes against Narragansett or a light and sessionable craft beer.
We hit the peak craft beer hype
At this point in the craft beer world, it’s no longer uncommon for people to stand in line for hours just to buy some expensive, rare beers. I assumed that waiting over eight hours for a $ 20 pack of 20 was the culmination of how far this could go. I was wrong.
On October 28th, in Anchorage, Alaska, people from all over the country lined up outside the doors of the Anchorage Brewing Company to purchase a set of six barley wine-style beers called “A Deal with the Devil” for $ 300 . Only 440 individually engraved boxes were available.
“The reactions are crazy, you have to really love something to sit outside for 14 hours in 30 degrees and want something that bad,” brewer and owner Gabe Fletcher told a local news channel. He estimated that around 120 people flew into Anchorage just for release, and the Anchorage Brewing Company described the crowd as “tent city”.
The beers are delicious without a doubt. Each is aged for 15 months in a different barrel, which ranges from cognac to scotch whiskey, bourbon to rum. All contain 17 percent alcohol by volume or more and are designed to age for two or three decades. But tasty trips to Alaska?
This is a whole new world of the beer obsession. People waited at 9 p.m. the night before the release. In Alaska. End of October. Is there anything people don’t do about beer?
The Boston Beer Company puts the bank on cans and an IPA in New England
Financial analysts have been spreading rumors that Boston Beer Co., the parent company of Samuel Adams, Angry Orchard, Coney Island Brewing Company, and others, was about to be put up for sale. From everything I’ve read and spoken to founder and owner Jim Koch, that’s not going to happen.
Even so, the conversation persists as Boston Beer Co.’s stock has been lacking a sense of profit for several months. Most recently, the company’s public shares fell on October 27 after beating earnings expectations and falling short of sales expectations.
The latest from Boston Beer Co. is… cans! Because millennials love cans, right?
Sam Adams will be releasing their new SAM ’76 lager and ale combo (which I tried and loved last month) as well as a Sam Adams New England IPA canned. An analyst for financial firm Credit Suisse said the aluminum move could “help increase appeal to millennial consumers and also improve profitability.”
Cans have been the move for years. Since Oskar Blues first launched canned craft, brewers have been using them because they’re cheaper and travel better than chunky bottles. In addition, they are satisfactory to crush.
Even wine labels like Underwood from Union Wine Company, Colterris Winery, Infinite Monkey Theorem, and many others have dealt with canned foods.
As for the Boston Beer Co., regardless of the container, a NEIPA made with the budget and experience of Sam Adams is something to look out for.