Schnucks displays St. Louis pride with streetwear store-within-a-store concept – RetailWire
April 26, 2021
With the latest store concept experiment from regional grocer Schnuck Markets, customers can dress up in fashion while they receive their groceries.
Schnucks announced that they would convert a location in St. Louis and make room for one Arch Apparel Store-in-store, according to Supermarket news. Arch Apparel is a St. Louis-based streetwear brand with a variety of products whose designs demonstrate hometown pride, such as: B. STL Logo Shirts. Even the company’s name refers to the city’s legendary Gateway Arch. The brand is also engaged in a variety of activities centered on the local community.
Schnuck Markets is not the only grocer who is expanding its range through a clothing partnership with local flair.
Midwestern grocer Meijer recently announced a new apparel partnership that shares similarities with Schnucks, despite not being set up as a physical store. The grocer has started stocking an exclusive Merit Goodness clothing line consisting of Detroit-themed hoodies and t-shirts in two Detroit locations. Hour Detroit reported. Twenty percent of Merit Goodness profits go to the brand’s nonprofit that helps Detroit High School students attend college. Before the Meijer deal, the brand was only available online and in a limited popup.
Other regional grocers have also tried store-in-store concepts for selecting food outside of the grocery store – both inside and outside the clothing. Hy-Vee rolled out DSW shoe stores in its stores last year and plans to add them in 120 locations. This year also the grocer partner with W Nail Bar to offer manicures, pedicures and a variety of other salon services in select stores.
The Arch Apparel deal isn’t Schnuck Markets’ first experiment with a store-in-store setup promoting a local St. Louis retailer. The grocer teamed up with Volpi Foods, a local meat specialist, in 2017 to open a store run by Volpi employees that sells artisanal cured meats from the brand.
Schnucks’ renovation will also include a new food hall with service counters from a number of popular local restaurants Supermarket news.
DISCUSSION QUESTIONS: Do you see an ongoing trend in supermarkets partnering with non-grocery brands to develop store-in-store concepts? How can grocers who pursue these types of partnerships make sure they are making the right move?
“Yes! What is there not to love?”