St. Louis CITY SC finds founding partner and jersey sponsor in Purina
ST. LOUIS – St. Louis CITY SC announced Purina on Wednesday as a founding partner and shirt sponsor.
Team owner Carolyn Kindle Betz made the announcement Wednesday morning on YouTube.
Purina was born in St. Louis and has been downtown for more than 125 years.
Although the design of the team’s jersey has not yet been finalized by Adidas, Betz said the Purina logo will be “on the front and center of the jersey”.
To keep fans in mind until the kit is revealed, a co-branded pet swag will be available soon.
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Purina’s CEO Nina Leigh Krueger said the goal of the partnership is to make St. Louis CITY SC the “most animal-friendly team in the country”.
The announcement came on a live YouTube video with St. Louis CITY SC playing a video to announce the partnership. The video says, “This is a whole new kind of partnership. Introducing our first kit sponsor, a global leader born in St. Louis. St. Louis CITY SC welcomes Purina as a founding partner, bringing together new friends and best friends. “
Michelle Smallmon of 101 ESPN Radio hosted the live YouTube announcement, saying, “The loot patrol will be out and about across St. Louis dropping off new gear.”
A video by MLS Commissioner Don Garber congratulating St. Louis CITY SC and Purina on the partnership.
“We are delighted that the global leader in animal care has joined our MLS family as the newest sponsor for CITY. As a passionate dog owner, my 10 year old Labrador Retriever Boo Radley is an important part of my family. I don’t think of a better company to associate with our new team in St. Louis, ”said Garber. “I would also like to congratulate and congratulate Carolyn and everyone at CITY and especially their fans for making this such an important announcement. Connecting and partnering with our teams with great local companies is an important part of what will make Major League Soccer successful in any new market. “
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