St. Louis CITY SC Introduces Purina as the Team’s First Founding Partner

“We have always been committed to choosing partners who embody the STLMade movement and represent the spirit of something new St. LouisWe are very excited to be working with a legendary company like Purina that is so deeply rooted St. Louis, “said Carolyn Kindle Betz, Chief Executive Officer of St. Louis CITY SC. “Purina doesn’t just share our love St. LouisBut they also share the same vision of working to strengthen our community. I couldn’t think of a better company to be the first founding partner of our club and to be on the front of our team. “

As the club’s official kit partner, Purina will be prominently represented in the fabric St. Louis The visual identity of CITY on and off the field when the club kicks off its first season in Major League Soccer (MLS) in 2023 St. Louis The region is still underway and will be announced at a later date. CITY and Purina have already begun discussing how Purina’s petine experts will help the team become the most pet-friendly club in MLS.

“Because football and pets bring people together, we believe St. Louis CITY and Purina are a perfect match, “he said Nina Leigh Krueger, CEO and President of Nestlé Purina PetCare. “Enriching the lives of pets and the people they love is our goal at Purina because pets have such a unique ability to make our lives better. We are excited to be working with the CITY team to develop programs that focus on pets and sports are good for the community. “

Purina and CITY plan to bring the power of pets to soccer lovers and find new ways to deepen their engagement in the world St. Louis Parish. Whether the club is working with Purina’s Petfinder team to host pet adoption events, promote youth development through sports and leadership opportunities, or find new ways to incorporate animal-friendly elements into existing football traditions, the new Partnership benefits the entire community Very pet-oriented dimension for the fan experience, which will be unique in CITY.

To explain what attracted Purina to this partnership, Krueger talks about how Purina and CITY SC share similar core values ​​and are committed to working together to move St. Louis Forward.

“It goes beyond the shirt sponsorship,” said Krueger. “When you look at something St. Louis CITY has already done the investment and the vision, the partnership really makes sense to us based on our shared mission to make positive impact St. Louisnow and in the future. “

Purina was founded by William H. Danforth and the company has people and pets in the St. Louis Region for almost a century. Much of Purina’s public relations work is focused on empowering people and pets through partnerships with animal welfare organizations and those that support pet owners in times of crisis, such as animal welfare organizations. B. Pet Friendly Resources for Domestic Violence and the Purina Family Pet Center in, bring together and run St. Louis Children’s Hospital. Purina works with non-profit partners to provide social services to families in the region and to create educational and leadership opportunities for youth in the region. The company promotes diversity, equity and inclusion both internally and externally alongside organizations such as the Diversity Awareness Partnership, Cultural Leadership and FOCUS St. Louis.

St. Louis The first sponsorship announcement from CITY follows the club’s record-breaking merchandise sales and season ticket deposit campaign. While the MLS expansion team continues to build its new stadium, fan pavilion, practice facility and team headquarters in St. Louis’ Downtown West, not far from Purina headquarters, where the global pet care company was founded more than a century ago. When fans watch the first game in 2023, they can see the CITY SC kit sponsor just blocks away – a testament to the native spirit of CITY SC and professional football in the area.

St. Louis CITY SC, one of the few predominantly women-run owner groups in all professional sports, was awarded the 28th Major League Soccer expansion team in 2019 St. LouisThe owned group of owners unveiled the club’s crest, logo and branding in 2020 and will take the place for its historic opening season in 2023. Currently, CITY is building an STLMade soccer stadium, a practice facility and a team with 22,500 seats and world-class headquarters all within the same urban campus in St. Louis’ Downtown West District to create a 24/7 fan experience St. Louis continuous growth and revitalization.

To stay up to date on St. Louis CITY SC, visit and follow the club on Facebook, Twitter and Instagram.

Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering science-based nutritional innovations. Purina makes some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast, and Tidy Cats. Our 8,000+ US employees pride ourselves on our trusted pet food, treat, and litter brands, which feed 49 million dogs and 66 million cats each year. More than 500 Purina scientists, veterinarians and animal care experts ensure our commitment to unsurpassed quality and nutrition.

Purina promotes responsible animal care through our scientific research, products, and support for pet-related organizations. Over the past five years, Purina has allocated more than $ 150 million to organizations that bring and keep people and pets together and organizations that help our communities and our environment thrive.

Purina is part of Nestlé, a global leader in nutrition, health and wellness. For more information, visit or subscribe here for the latest Purina news.


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